Considering that small businesses are tasked with fewer resources than their big-league counterparts, it is no wonder that they need to be the best at marketing their wares. However, that does not mean that they have to resort to rote tactics like reprinting postcards to drum up business. Fortunately, there are a handful of strategies and techniques that will help boost your small business’s reputation without breaking the bank. Whether you have a brick and mortar store or a virtual enterprise, these tips can help you attract and retain customers in the age of digital marketing.
In general, the best small business marketing strategy will depend on your business’s unique needs and goals. For example, an effective email campaign may be the best way to promote a new product, while a social media campaign may be the best way to connect with an existing customer. Likewise, the right advertising strategy could result in high visibility. For instance, Google advertising is an affordable and effective way to drive visitors to a physical location, while Facebook and Twitter are ideal for targeting your best customers.
Keeping in mind that no marketing channel is guaranteed to produce revenue, it is imperative that you identify the channels that are most cost-effective for your business. The best way to do this is to survey your audience to determine which marketing channels are most likely to yield the highest return on investment.
As a result of a thorough research, you should have a comprehensive marketing plan that encompasses the best ways to drive traffic to your website, keep your brand top of mind, and build a database of prospective customers. The marketing plan also should mention which marketing tactics are best suited for your budget and time constraints.
A good marketing plan can be the key to success, so make sure you dedicate the time and resources to it. For instance, you can use online reputation management tools such as Yelp or Foursquare to get your name out there. Similarly, there are numerous mobile apps that can help you reach potential customers.
The most important thing to remember when it comes to marketing is to never stop learning. This means you need to continually test and evaluate your marketing efforts. This is particularly true of the most successful small businesses, who constantly find themselves stretching their marketing budgets in an attempt to grow their businesses. The most important small business marketing tip is to be sure to allocate the right resources to the most promising marketing channels. In other words, do not overspend on digital marketing when you should be putting your hard earned money into offline tactics that can boost your visibility and strengthen your brand.
In fact, many consumers have actually read an online review about your business in the last year. To get the most from your marketing efforts, you need to do what you can to influence those reviews. That is, by improving your customer service and ensuring that your customers can talk to a real person, not just a bot.